Built by barbers.

Unsatisfied with the hard-to-wash out products that leave residue, cause buildup and block follicles, our founder, a barber himself, set out to create better performing, better smelling products that leave you feeling your best. 

Tested by hundreds of barbers on thousands of clients, our products outperform premium-priced competitors every time.

Do something nice for your hair today.

Meet Our Founder

Our founder and CEO, Lucas Kemper, is a luminary in the men’s hair care world. Lucas owns and operates Illume Barber Shop in Bentonville, AR. He is an educator for Andis and member of Popular Nobody, a team of professional educators focused on helping barbers develop and run sustainable businesses.

Hear From Our Customers